Keyword Analysis, what does it do?

Keyword Analysis is basically a SWOT analysis for the Search Engine Optimization (SEO) and Search Engine Advertising (SEA). A keyword analysis is very important process for the creation of any SEO activity or SEA campaign. A keyword analysis allows SEO and SEA professionals to: Determine the volume of a search keyword or phrase Gain insight into the competition on search keywords or phrases Find relevant synonyms Discover negative keywords, which need to be avoided See the current performance of keywords or phrases Calculate target cost-per-click (CPC), cost-per action (CPA) or expected revenue There are some Keyword Analysis that the SEO/SEA professional used to gain prominence with search engines and produce quality, useful content for the readers, those are: Google Adword KeyPlanner The first thing that popped into my mind for keyword Analysis is this Google Adword Key Planner which has been a favorite for many years. Not only it's the good choice for s...